Interactions, a marketing firm for supermarket chains and big box stores, announced some interesting findings based on analysis with Google’s BigQuery and Tableau, measuring the effects of major weather events on sales.
“This case study is just the first analysis in an ongoing relationship between Interactions, Google and Tableau to provide retailers and CPGS with data management solutions and insightful analysis,” a spokesperson for Interactions tells WebProNews. “While the results of the initial study may seem obvious, this type of analysis provides retailers with specific detailed information not previously available that will help them launch more successful marketing efforts resulting in increased basket size and cannibalization of competitors’ shoppers.”
Source: WebProNews


